The Power Of Responsive Web Design
With 66% of online session data coming from a smartphone or tablet in 2015, it’s quite clear that you, as a business owner, need to offer a flexible solution that looks beautiful and functional across all devices.
When you look at customers’ purchase trends, this point is magnified. With over 51% of purchases being made through a mobile device in 2015, if you fail to provide your customers with a channel on which to make their purchase, you are slamming the e-shutters down on prospective customers.
As you can see from the above infographic, mobile adoption and tendency to make an online purchase through a mobile device is much more prevalent in the younger generations. This indicates a trend that online purchases and, specifically, those made on a smartphone, are very likely to increase year-on-year.
While older generations are increasing their use of smartphones and tablets to make an online purchase, they still cite issues such as efficacy, security and lack of a personal experience as barriers to making an online purchase. Therefore, making the purchase process as simplified as possible is certainly important when sculpting your online store.
SEO (What is seo?). Despite Google keeping it’s precise algorithms under lock and key, it’s commonly known that having a website that is not mobile friendly will kill your rankings. Not only that, but loading a desktop site on a smartphone or tablet leads to a pretty horrible user experience that can increase load times and, subsequently, bounce rates. This, in turn, is sure to affect your SEO rankings further.
The Good News
The good news is that, these days, it’s pretty easy to get a responsive website built for you at no extra cost. In fact, there isn’t a competent designer or developer out there who will put their name/brand to a non-responsive site in 2017.
So if you’re thinking of getting a website built for your business, or are looking to update an old site, it’s imperative that you make it responsive.